micono provides boutique strategy and business design services. Its approach is defined by a combination of management and social sciences that inform a holistic perspective of organizational design and capacities.

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Understand the ambition. Translate the ambition into an approach. Take one step after the other.

Understand the ambition. Translate the ambition into an approach. Take one step after the other.

Organizational Identity & Strategy Consultancy

Organizational Identity & Vision

Understanding and leveraging an organization’s identity is key to unlocking collective potential. This involves:

  • Clarifying shared identity. Who the organization is, what it stands for, and how it operates.

  • Leveraging collective strengths. Capitalizing on what makes the organization distinct.

  • Defining a coherent vision. A guiding north star that fuels strategy and decision-making.

Strategy Formulation

Successful value creation necessitates a clear concept & consistent value creation requires vision. Refining and combining the foundational conception and vision with a shared sense of identity can unleash and enhance a teams and organizations capacity to create sustainable value.

With vision and identity as foundation, corresponding strategies can be developed that unite and cascade through involved teams and stakeholders and translate the organizations ambition into action.

Strategy is the lens through which opportunities are identified, choices are made, and competitive advantage is built. Teams can operate without a defined strategy, but a deliberate, well-crafted one enhances alignment, decision-making, and performance.

  • Strategy defines where to play and how to win. It’s about focus, prioritization, and execution.

  • A commitment to strategy drives performance, consistency and adaptability. Strategy is your tool to build and pair your capacities with identified opportunities.

  • Strategic design is iterative and cascades through the organization. A foundational strategy will be broken down into tangible, cascading smaller strategies that direct teams across the organization.

Business Design

A structured yet flexible approach to designing organizations for resilience and adaptability:

  1. Assess transformative capabilities.
    Understand the organization's ability to evolve and respond to change.

  2. Develop a future-proof business design.
    Establish a transformation target and corresponding roadmaps.

  3. Implement organizational design initiatives.
    Enhance for adaptability and long-term capability.

In an era of complexity, sustained value creation demands adaptability. Organizations must be structurally equipped to evolve with changing landscapes. Business design looks beyond traditional structures, focusing on the foundations that enable transformation, agility, and longevity.